Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys – and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. 

 William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law, explains why he left traditional marketing channels behind and how he’s making social work for him. 

What’s in This Episode:

• Who is Wiliam Franchi?
• Why fractured attention can dilute marketing spend. 
• How to capture users’ attention mid-scroll. 
• How William grew to thousands of followers without buying a single one.

Quality links are essential to boost a firm’s standing on Google. The more quality links, the better. But what sets a good link apart from a bad one? How are they acquired? Today, Kat Taylor, Senior Link Building Manager at Rankings reveals best practices for firms of every size to build up an arsenal of quality links that can rocket any firm to the top of Google’s rankings.

What’s in This Episode:

• Who is Kat Taylor?
• How do you get good links and avoid bad ones?
• What is the future of link-building strategy? 
• How can firms make sure their SEO vendor is building the right links?

In the ’80’s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories. 

What’s in This Episode:

• Who is Ed Bernstein?
• Why niching can protect your firm in a saturated market.  
• What repetition and impressions mean for gaining clients. 
• Why starting with the end in mind is healthy for every practice. 

Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back and focus on the areas that invigorate him the most. 

In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps.

What’s In This Episode 

• Who is Russell Nicolet?
• What motivated Russell to found three companies, and how did he first market them?
• Can working with family have a positive impact on your business? 
• How can you reassure staff and maintain morale during structural changes, and economically difficult times?
• Why is having a shared mindset so crucial to building a strong company culture?
• What should you look for when hiring external firms to work with?

Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast. Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves. 

Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visual media experience, and having spoken to Joe last week, it’s a pleasure to hear Matt fill in the rest of their story. Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape.

 What’s In This Episode? 

• Who is Matt Wolfe?
• How can you utilize a blog to help grow your podcast?
• Why is it so important to give honest, balanced reviews and opinions?
• What are the best ways to increase listener participation and feedback?
• Is there a secret to effective podcast promotion?
• What impact does optimizing SEO for your guest’s name have?