Social media packs a punch. This marketing powerhouse is not only a brand amplifier. It helps potential consumers know, like, and trust attorneys – and the law firms they run. Great accounts do more than provide value. They capture attention, stop the doom scroll, and spark engagement. 

 William Franchi (@thelawfathertampa) has engaged thousands of users by leaning into controversy. Posts exploring scenarios like “Should you sue your girlfriend after a car crash?” has accelerated the number of followers that weigh in on topic after topic. And they come back often. Today, the Managing Partner of Franchi Injury Law, explains why he left traditional marketing channels behind and how he’s making social work for him. 

What’s in This Episode:

• Who is Wiliam Franchi?
• Why fractured attention can dilute marketing spend. 
• How to capture users’ attention mid-scroll. 
• How William grew to thousands of followers without buying a single one.