The Personal
Injury Mastermind

180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass

Play to your strengths. Get out of your way. Go beyond the fear of failure. The reward? Achieving success on your own terms. That’s just what Gina Zapanta (@ginazapanta_) , Co-Founder of Z.A. Lawyers (@zalawyers) did. Today, she offers up a masterclass on positioning your firm’s brand. She explains why it pays to be the ‘chicken person’, grassroots marketing for real impact, and how boundaries have helped her live the life of her dreams.

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Z.A. Lawyers Website

Z.A. Lawyers Instagram

180. Gina Zapanta, Z.A. Lawyers – Unapologetic Success: Brand Position Mini Masterclass

What’s in This Episode:

Who is Gina Zapanta?

Why to ditch without billable hours.

How to market with empathy to a wide range of people in a saturated market.

How to be approachable on social media and create engaging posts.

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