In the ’80’s, Nevada was the wild west of legal advertising. The space was wide open and only the most courageous took advantage. A pioneer in TV advertising, the legendary Ed Bernstein (@ed.bernstein), President of Edward M Bernstein and Associates (@edwardmbernstein), joins us today with insights about the importance of branding over time. On the air for over 30 years, he shares some incredible stories.
What’s in This Episode:
- Who is Ed Bernstein?
- Why niching can protect your firm in a saturated market.
- What repetition and impressions mean for gaining clients.
- Why starting with the end in mind is healthy for every practice.