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48. Jordan Harbinger, The Jordan Harbinger Show — Charisma, Networking, And Podcasting Success

Jordan Harbinger is the king of charisma and the master of getting leads. His hugely successful podcast The Jordan Harbinger show has seen him talking to some of the world’s biggest names in science, tech, sports, marketing, you name it! But how did he get such an impressive network?

Today, we hear Jordan’s fascinating origin story from Wall Street law firm intern to becoming the Larry King of podcasting. He explains how he creates phenomenal content with his audience front of mind, how he forged a bulletproof network that comes out to bat for him, and what a couple of old British politicians can teach us about the real meaning of charisma.

What’s in This Episode:
Who is Jordan Harbinger?
How Jordan started his podcast from a networking class in a Michigan dive bar
What’s the real value of hosting a podcast in 2020?
Your audience comes first: how to create amazing content
Why true charisma is not really about you at all
Networking during a pandemic: how personal injury attorneys can get ahead
Drills to help you stoke your warm leads

47. Brett Harned, TeamGantt — Project Management For Humans And Capital-P Process

Brett Harned wants to teach the world about Project Management, and why it’s more exciting than you think! Brett is the Director of Education at TeamGantt and has become a leading voice in the highly sought after, but misunderstood, PM world. Brett educates inspires through a range of mediums including the Digital PM Summit, his Coffee with Brett YouTube series, his podcast Time Limit, and his acclaimed book Project Management For Humans.

Today, Brett tells us his trailblazing story, from dot com boom start-up to world-renowned thought leader. We discuss Process with a capital P, and what law firm owners can do to refine, align, and mastermind their digital projects.

What’s in This Episode:
Who is Brett Harned?
Why every organization needs a Project Manager
How Brett helped create the Digital PM Summit
Director of Operations, Integrator, Project Manager – what’s the difference?
What you can learn from planning a fancy party
Insights from Brett’s book ‘Project Management For Humans’
How to use project management to scale a content strategy

46. John Ruhlin, The Ruhlin Group — Giftology & Business Relationship Management

John Ruhlin has turned giving gifts into an art form. From humble beginnings as a Cutco knife salesman, he launched The Ruhlin Group – an elite business relationship building program disguised as a gifting service. Now a globally renowned speaker with his best-selling book, Giftology, John Ruhlin wants to teach the world not only how and when to give gifts, but why.

Today, John shares his inspiring story that took from Ohio farm boy to hugely successful founder. Plus, we get to the bottom of why slapping your logo on a coffee mug is just about the worst gift John can think of!

What’s in This Episode:
Who is John Ruhlin?
How John become the best seller in Cutco’s history
Which company made a mistake when giving out Rolexes?
The ROR: what is return on relationship?
Giftology for attorneys: which clients you should really nurture
Reminders on relationship building for 2020 and beyond
Double your success: gifting around the recipient
What should you NEVER give your employees

45. Jeff Rose, Good Financial Cents — Content Creation And Blogging For Attorneys

Jeff Rose built his multi-media personal finance business from the ground up. After dropping out of college and spending 9 years in the Army National Guard, Jeff got his Certified Financial Planner qualification and start his side hustle – a blog called Good Financial Cents. Today, Jeff’s a self-made millionaire, with his blog taking center stage. So what’s the secret to great content?

The days of carbon content attorney websites are over! Today, we dive into the world of attorney content creation – from websites and SEO, to guest blogging and video.

What’s in This Episode:
Who is Jeff Rose?
How Jeff Rose turned blogging about finance into a multimedia goldmine
When it’s time to quit your day job and go all in on your side hustle
The best ways to get guest blogging spots
How to make your attorney web content stand our from the crowd
Short snippets vs longform articles? Jeff gives us his take
Easy ways to increase client trust via simple video content

44. Yehia Said, Weitz & Luxenberg — People, Process & Law Firm Data Analytics

Yehia Said wants to know how efficient your firm is! As Weitz & Luxenberg’s Director of Business Operations, Yehia’s spent the past 4 years digitally transforming the firm with agile process-led workflows and methodologies. Yehia honed his complex problem-solving capabilities during his 11 years in the marine corps, and his sights are set on revolutionizing the legal world and its attitude to data.

What’s in This Episode:
– Who is Yehia Said?
– Why your law firm might need a data analyst
– Marketing insights AKA how to know if you’re fishing in the right pond for leads
– Tools and tricks: which business intelligence tools pass the test
– How can law firms adopt strict process-led methodologies?
– Ways to manage all of your data in one robust system
– Who is the ultimate Shark Tank entrepreneur?

43. Paul Faust, Ring Boost — Custom Attorney Phone Numbers & The Power Of Your Voice

Paul Faust wants everyone to know his number. His company Ring Boost is America’s largest marketplace of custom phone numbers. But aren’t vanity numbers defunct in the age of digital marketing? Paul says no way (and he’s got the Inc 5000 fastest growing company listings to prove it!).

Today, we talk about the power of voice in the internet era, the real reason why your firm’s leads aren’t converting, why you should never use the number 4 in Chinese markets, and why, after appearing in an episode of The Office, becoming a Krav Maga master, and volunteering as a firefighter, Paul is still hungry for challenges.

What’s in This Episode:
Who is Paul Faust?
How did a softball tournament turn into a big business opportunity?
The difference between vanity numbers, easy dial numbers, and tracking numbers
The secret to creating your memorable attorney phone number
Why voice is still king in the digital marketing era
Should you choose 1-800 or a local area code?
The two firm management fails that no great vanity number can save you from