Harlan Schillinger is a titan in the legal marketing space. He’s best known as the “Grandfather of Legal Advertising” and has helped well over 1 hundred firms exceed their goals. After making a start in television advertising in the 70s and 80s, Harlan quickly turned his attention to legal marketing and founded the first TV production firm for Lawyers. Harlan now consults with a handful of highly motivated law firms and continues to enable them to exceed their own expectations, and he has also helped countless other law firms with his case management tool, Lead Docket.

In this episode, Harlan shares with us his impressive career journey that led to where he is today, the secrets to optimizing your intake and why your marketing dollars aren’t worth a thing if you haven’t got the credibility to back them up.

Mike Morse is the founder of the Mike Morse Law Firm and one half of the duo that brought us the Fireproof method and book. Along with his business partner, John Nachazel, Mike has developed a framework to turn good law firms into great ones. Using their Fireproof method, Mike and John took their own firm from a $17 million business to a $160 million business, and now it’s their mission to share their tactics with the world.

On today’s episode, Mike tells us all about what it means to be a visionary and how it’s vital to know yourself before you can think about growing your firm. We also discuss some of Mike’s secrets to hiring successfully and why in a world of digital media, there’s still a place for traditional marketing methods.

Andrew Finkelstein is legendary in the personal injury attorney space for heading up a grand total of FIVE different firms, from New York to California! From dominating the New Jersey market for catastrophic cases at Finkelstein & Partners, Andrew rose to new heights through shrewd acquisitions, operational synergy, and strong core values.

Today, Andrew takes it back to where it all began – we hear about how his legal empire started out, what his non-negotiables are when it comes to acquisitions, and what is the secret sauce in the art of delegation.

McKernan makes giving back to his local community a priority. The hugely successful Louisiana personal injury attorney grew his father’s firm from a single site to 10 offices, with over 50 attorneys. But for Gordon, it’s not about the numbers, it’s about the individuals.

Today, we discuss what it was like taking over the reins of a family business, how you and your firm can become more active in the community, and why you should always scrutinize your marketing strategy- even when it’s working!

Bill Denninger wants you to work on the business, not for the business. As the Director of Business Strategy at Weitz & Luxenberg, the biggest plaintiff’s law firm in New York, Bill has transformed the firm’s processes into the perfect Venn diagram of people, process, and profit.

Today, we discover how Bill reimagined the firm’s interdepartmental approach, which data sets the law firms of the future need to have a handle on, and why Bill believes you should always hire a geek.

Steven M. Levin is a true trailblazer. From his early career in criminal defense, Steven forged his own path in the then little-known area of nursing home litigation. Now, alongside the team at Levin & Perconti, Steven has reached verdicts and settlements topping $660 million for their clients in Chicago and beyond.

Today, Steven shares his story of groundbreaking work in the category of nursing home and medical malpractice litigation. We talk about the difficulty of linking your marketing messaging when you’re niching down and expanding at the same time. Plus, discover how you can become an authority in your niche!