David Farkas is the founder and CEO of The Upper Ranks. Specializing in link building, David and his company have been helping clients rank higher and level up their SEO game for over ten years through custom link building strategies.

In this episode, David tells us how he went from SEO enthusiast to link building expert, and he shares with us some of the best link building tips, tricks and insights he’s picked up along the way. He also details why link building is an essential part of your SEO strategy, what you should look out for in a good backlink, and why you shouldn’t trust unsolicited emails from SEO “experts” about the quality of your links.

Jacob Malherbe is a mass torts and PI Facebook advertising genius and the founder of X Social Media, an advertising agency specializing in lead generation through Instagram and Facebook. For over ten years, Jacob has been helping clients utilize their social media to secure leads, and he has even written a book (The Facebook Effect For Lawyers: Advertising For The Digital Age) on the topic to share his secrets, with another (A Lawyer’s Guide To Mass Torts: Establish Your Legacy) coming soon.

Join us as we discuss why Jacob got into the business of helping lawyers connect with clients, how you can use Facebook to retarget leads, and what you need to do to stop potential clients from scrolling by and get them to pay attention to your ads.

Steve Ginsberg is no ordinary online advertising professional! The founder of Legal Marketing Arm is that the top of his game, and he’s got more accolades in 15 years than most marketers get in a lifetime. So, who better to share the top tips of the trade to get the most bang out of the proverbial digital marketing buck!

Today, Steve shares his deep-rooted knowledge of the online advertising industry, from optimizing landing pages for PPC to bidding wars, and the new ABC testing. Plus, best practices for making sure your leads convert!

Joe Fried has taken niching down to a whole new level! The acclaimed truck accident attorney has become so entrenched in his many examples of personal injury attorneys that have taken it to the level of today’s guest. He has become so entrenched in his expertise that when he rocks up to the deposition, it’s kind of like he’s got a superpower.

Today, we meet the man, the myth, the legend, Joe Fried – innovator of the trucking personal injury category. We hear how Joe struck gold by niching down, what it’s like to be a black belt in the world of tracking law and why he’s committed to everything he does, including his Peloton!

Rick Console thinks personal injury practice is pretty enlightening! The successful New Jersey personal injury attorney started a firm right out of college, just him and his wife, and they built it from the ground up. But, Console & Associates started to grow fast. How could Rick make sure his values were resonating throughout every client’s experience?

Today, we hear how Rick made the difficult but necessary business decisions in the strive for excellence. We discuss why he preps every case like it’s going to go to trial, and how meditation has had a profound effect on his personal and professional life.

Robert May thinks you should make hashtags from your core values! The Californian personal injury attorney and grew The May Firm to 8 offices statewide, and he bought his family along for the ride. Working with siblings can either be a minefield or a total home run, so how did Robert find the balance?

Today, we discover Robert’s tech-first, open-minded approach to running his firm. We discuss how to hire for excellence, why Slack is a surprisingly effective tool for boosting morale, and why company core values are more than just words on a wall.