According to Smart Insights, a stunning 96% of people looking for legal advice start with an online search.
In other words, if you want to grow your practice, you can’t afford to ignore your law firm’s website.
I’ve curated a list of the 20+ best law firm websites and tools that can help you grow your firm. I’ve broken them down into categories, based on specialty, so you can focus on your firm’s specific needs.
- Best Websites for Law Firms to Use as a Resource to Help Grow Their Practice
- Best Websites to use for Marketing Strategy Planning
- Best Lead Nurturing Tools
- Best Social Media Websites for Lawyers
- Best Forum Websites for Lawyers to Take Advantage Of
- Websites with Content Creation & Design Tools
- Websites with Digital Asset Management Tools
- Websites with Project Management Software
- Best Law Firm Website Directories
- Best Data Reporting & Analytics Websites
- Websites with Free Tools to Optimize Your Law Firm’s Website
- The Most Important Law Firm Website to Focus on: Your Own
Best Websites for Law Firms to Use as a Resource to Help Grow Their Practice
The following websites are fantastic comprehensive resources for law firms looking to expand their online presence
Along with being easily accessible and constantly updated, industry leaders run these websites and provide real insights into both beginner and advanced marketing tactics for law firms.
Rankings.io also puts out a weekly law firm SEO podcast, which is an essential listen for anyone hoping to stay on the front lines of innovation within the legal industry.
SEO-for-Lawyers.com is a part of the Rankings.io network. It’s chock full of fantastic resources for learning about online law firm marketing. It’s full of in-depth guides and insights into how to market and run a law firm like a business.
Their articles are easy to understand and serve as an accessible jumping-off point for a variety of SEO-related marketing topics — and tips for running your firm like a business.
LegalInkMagazine.com is a comprehensive law firm blog that contains hundreds of articles across various categories, including management, lifestyle, and more. (Their op-ed category is particularly worth looking at.)
Browse through some of their resources to get yourself up to speed on any particular business-related law firm topic.
LegalInkMagazine brings it all together — making it a hub for law firm education.
Matthew Laurin, an expert in lawyer marketing, runs Esq.marketing. The blog page contains links to his weekly podcasts, which are well worth adding to your schedule (along with the podcast from rankings.io). Industry-leading guests give their opinions on all sorts of pertinent topics for growing your law firm.
Recently, Jim Owen, Founder of Koenig & Owen, LLC, gave a fascinating tell-all on his experience with running his own firm for 25 years, focusing on day-to-day operations and how to get things done efficiently.
ChrisDreyer.co is owned by none other than Chris Dreyer, head of the Rankings.io law firm marketing network.
Law Firm Review Websites that Matter
Think you can scrape by without worrying about online reviews?
According to a BrightLocal survey, 57% of people only buy from a business with four or more stars
Reviews matter because perception matters. In fact, when it comes to your law firm, perception is often the only thing that matters. If a potential client perceives you negatively, they’re going to call your competitors, and that’s that.
The following review websites are major for lawyers. They can make or break your trust with potential clients within just a few minutes, and these reviews will be shown front row and center every time someone Googles the name of your law firm, too.
Although Yelp is the most popular review website, I recommend focusing on Google Reviews above all else.
Reviews left directly on Google affect your GMB (Google My Business) listing substantially.
The top results will have five-star reviews.
- Lots of positive Google Reviews = strong GMB search engine rankings
- Just a few positive Google Reviews = bad or average GMB search engine rankings
90% of people make a purchase from a business found on Yelp within a week.
Yelp is a portal for research. Potential clients will go on there and scour through your review page to make sure they’re making a good decision.
So, don’t let your Yelp ratings get away from you. A Yelp page with no reviews is one thing — a Yelp page with bad reviews is quite another.
If you have anything below a four-star rating on Yelp, fixing that should be your law firm’s priority. It’s repulsing to potential clients, which certainly affects the number of leads you receive online.
Founded in 2007, Avvo is a legal-specific review platform, which means they provide more specific legal-related metrics, such as the disciplinary records for lawyers.
On Avvo, be sure to fill out your profile completely. Lawyers tend to have fewer reviews on Avvo (since Avvo is less popular), so a thoughtful profile does a lot to establish trust in the potential client’s eyes.
According to a survey, Facebook was the third most popular review website, with 49% of respondents saying they research local businesses on Facebook.
Facebook reviews are important for law firms for a few key reasons:
- Any review page with no or few reviews is a liability, not an asset
- They increase overall brand trust and reputation
- They can help power your other Facebook marketing efforts
Best Websites to Use for Marketing Tools
The above review websites are an essential first step to a law firm’s online presence. Once you’re done with those, you’ll need to proceed to more active forms of marketing.
To create an effective active marketing campaign, you need a strategy. Without a strategy, you’re just guessing
Remember, you only need one or two of these tools to plan an effective campaign — but it’s good to have all of the options at your fingertips.
Google Keyword Planner
Google offers a public-facing tool that allows you to input search keywords and see different statistics associated with each keyword. By understanding these statistics, you can set yourself up for success when creating online marketing campaigns.
The some stats you can access are:
- Average monthly searches
- Competition from other advertisers
- Estimated CPC (cost-per-click)
Overall, Google Keyword Planner is an excellent free jumping-off point for lawyers and attorneys who are just getting their feet wet in the world of SEM (search engine marketing).
Ahrefs is similar to the Google Keyword Planner with a few key differences
- It’s far most robust, with tons of different sorting and filtering options
- Ahrefs uses its own internal algorithm to gauge keyword competition
- Ahrefs provides SEO reports along with pay-per-click statistics
With Ahrefs, you can still find profitable keywords to use for pay-per-click advertising campaigns. And you have the capability to find profitable keywords for organic (SEO) marketing campaigns.
Ahrefs is a paid SEO tool. But you can test Ahrefs out with a one-week trial for $7.
Ubersuggest is another nifty tool that can find important metrics for keywords with.
After you click search for a keyword, Ubersuggest works its magic and spits back out dozens or hundreds of related keywords for you to consider.
Ubersuggest also offers tools like backlink reporting and website analysis.
Although these features aren’t as hashed out as the ones found on Ahrefs and SEMRush, Ubersuggest makes up for it by beating both of them substantially on price.
SEMRush is a known name in the SEO world. Its claim to fame is being able to do everything related to online marketing within one platform.
It is undeniably expensive — far more expensive than Ubersuggest, and 20%-50% more expensive than Ahrefs.
SEMRush may be good if you’re planning to work on many law firm websites seriously.
If you’re taking a less aggressive approach, consider using one of the other cheaper tools on this list, as they’ll be more than enough for your needs.
Last but certainly not least is Moz, a direct competitor of SEMRush. Although Moz takes the cake in terms of cost, the two tools are quite similar. Moz’s lowest plan is $149 per month.
The main standout feature of Moz is site auditing. All of the tools on this list can perform site audits, but Moz provides competitive metrics and recommendations for making improvements.
Best Lead Nurturing Tools
As a law firm, leads make your world go round. The more quality leads you have, the better off you are.
But at the end of the day, simply acquiring the leads is only the first step of the process. From there, you need to win over your leads.
That means being proactive about converting those leads. By strategically keeping in touch with your leads, you can turn a higher number of them into clients
These tools help you accomplish both tasks — acquiring leads in the first place, then turning them into clients and cases
There are many email marketing companies out there to choose from.
However, MailChimp is one of the most popular. By integrating MailChimp into your contact form submissions, you can automatically collect emails from potential clients.
From there, MailChimp allows you to create an autoresponder sequence, which emails the lead periodically on a predetermined schedule that you select.
This is also a great way to automate your lead qualification by filtering out bad leads.
MailChimp is priced affordably and offers a free tier of up to 500 email subscribers.
Live Chat used to be reserved for specialty websites only. But in recent years, it has exploded in popularity. Why? Because according to 99Firms, consumers love it:
- 79% of consumers prefer live chats because they offer instant responses
- Live Chat has the highest consumer satisfaction rate at 92%
Along with providing an agreeable experience for potential clients, Live Chat also offers you another significant advantage: the ability to connect with leads quickly.
If potential clients email you, you have an opportunity, but everything hinges on them reading your email reply.
And what if they contacted dozens of other similar law firms at the same time and your reply gets lost in the mess?
Live Chat allows you to talk with the lead immediately, even before they pick up the phone to give you a call. Your website conversion rate can skyrocket just by implementing live chat.
Best Social Media Websites for Lawyers
According to Global Web Index, 54% of consumers use social media before making a purchasing decision.
By ignoring social media, you miss out on this easy source of potential clients.
By maintaining complete profiles, you capitalize on it — and ensure that potential clients choose you over your competitors.
Because if they search for you, but you don’t have a profile, can you guess who pops up in your place? Your competitors do.
Maintain a steady presence on the following platforms with an automated scheduling platform like Hootsuite. Staying active on social media never hurts — and sometimes, one of your active profiles can clinch the client for you.
65% of lawyers maintain a LinkedIn profile for professional reasons.
Needless to say, large law firms should absolutely be keeping up with their competitors that are using LinkedIn.
But smaller law firms can also take advantage of the platform. Create a profile and fill it out completely to attract potential clients. If you run a law firm, make sure each of your lawyers is represented on the platform.
It’s not like simply existing on LinkedIn will result in a huge surge of clients — but a client here and there over the course of a year makes LinkedIn, and all other social networks, well worth the small time investment.
LinkedIn is also a great place to run ads — an ad on LinkedIn can reach 13% of the world’s population.
According to the ABA, about half (54%) of law firms report maintaining some sort of Facebook presence.
Facebook is the most popular social network worldwide — and without an active Facebook profile, you can’t capitalize on Facebook Reviews, either.
Get on Facebook. It’s easy. Take your personal account, create a page for your law firm, and start posting and interacting with your audience.
Twitter is the least popular social network on this list. It’s also the least popular social network amongst lawyers…
Which is all the more reason to be on there!
Less competition means you can often become the single most popular law firm on Twitter within your area.
Creating a Twitter profile is even easier than a Facebook profile is.
After you’re done filling it out, you can start copying your Facebook posts to your Twitter via Hootsuite. That way, you can take advantage of the free source of potential clients without putting in significant hours.
Instagram is a necessity these days — for two reasons.
- Instagram is the second most popular social network (behind Facebook)
- Instagram is hugely popular amongst the younger generation
On Instagram, photos are everything. So don’t post junk! Focus on high-quality photos that would be genuinely interesting to people..
You can use those same photos on other social networks to make your brand appear more professional, too.
YouTube is rarely talked about because most law firms don’t want to take the time to create videos.
However, you don’t need a whole lot of videos to make waves on YouTube. A simple promotional or educational video can do wonders to attract clients:
- Potential clients may stumble upon your video if they conduct a query through YouTube (YouTube is the second most popular search engine in the world)
- You can display your YouTube video on your website to aid in personalizing your brand
Concerned about quality? Take the shots you want to include in your video, then hire a freelance videographer to splice and dice them into a coherent and attractive promotional video.
Best Forum Websites for Lawyers to Take Advantage of
Forum and Q&A websites are alive and well — and they’re still fantastic resources to acquire direct clients, build a brand, and sometimes grab some organic SEO backlinks along the way.
As a specialist, you have an opportunity to make waves on your forum website of choice — as long as you use some precautions.
First and foremost, these websites aren’t so friendly towards overt promoters.
So, when you do lend a hand, don’t be too pushy.
And, make sure you have something of value to say when you talk.
Forum websites can improve your reputation — but they can also harm it if you’re not careful.
Quora is the most popular question-and-answer website for lawyers.
You’ll find lots of potential clients who need legal help but aren’t yet in the phase of seeking out a law firm.
By lending a hand, you have the potential to scoop up the client for yourself.
And, when other potential clients read your answers in the future, you have the option to get them interested in your firm, too.
Quora allows you to include information about yourself and displays it at the top of every answer. Take advantage of that feature to turn solutions into leads.
Reddit has more traffic than Quora, which means the results can be huge if you can market yourself there. To be precise, Reddit gets more than 46.7 million daily searches.
But, Reddit is very unfriendly towards advertising. Therefore, you need to be crafty.
In general, to promote yourself on Reddit, you need to contribute significant value — then plug your services at the very end in a very indirect way.
You may also consider plugging your blog instead of your services directly — because if your post gets removed for being too salesy, you’ve just wasted a whole lot of time.
Websites with Content Creation & Design Tools
When you’re marketing yourself on different law firm websites, it’s essential to have the creative tools to support your messaging.
In general, there are two aspects behind any form of online marketing — graphics and content.
The following tools will allow you to put together creative marketing assets quickly.
Canva is the go-to design platform for businesses of all sizes.
It’s not as robust as Photoshop, but its ease of use is unmatched.
It’s available on your desktop, too. That means no downloads are required.
Start with one of their premade designs, or select custom dimensions to make everything fit perfectly.
(The free version is awesome, by the way.)
Most of the time, you’ll know exactly what you want to say. But if you’re like most, you didn’t go to school to get an English degree.
That’s where Grammarly comes in. Just copy & paste your text in and Grammarly does the work
Grammarly will spit out all of the obvious mistakes that you made. The premium version can also help you with things like tense and tone.
If lawyers accidentally make errors in their writing, it doesn’t exactly inspire confidence in the client.
Websites with Digital Asset Management Tools
Digital Asset Management (DAM) tools make your business more efficient.
If you’re a solo law firm, local storage of assets can sometimes make sense. But once you start growing, you need to start thinking about streamlining.
DAM tools store your assets in the cloud, which means they are accessible by anyone at your firm, regardless of the computer they’re using.
Most DAM tools provide mobile cloud access as well, meaning anyone, anywhere, can access any file at any time.
There’s no time wasted emailing assets back and forth — everything is stored in one place, ready to go.
Google Drive & Google Workspace
Google Drive is the go-to DAM tool for law firms — you may be using it already accidentally
However, store space is limited to 15GB with the free plan. As a law firm, you likely have more than 15GB of creative assets.
Paid plans start at $1.99/month for 100GB of storage. For 2TB, you’ll pay $9.99/month.
This cloud storage can be distributed across multiple team members, so you will usually need only one plan for your entire law firm.
As you can see, DAM tools are quite affordable — so there’s really no point in wasting time emailing documents back and forth.
Dropbox Business is a big upgrade from personal Google Drive plans. You get significantly more storage space along with enhanced security features for your assets.
However, with the upgraded features comes an upgraded price. Dropbox Business starts at $12.50/user/month, which may be an unnecessary expense for smaller firms
Google Drive will do for small firms (fewer than 10 lawyers) and Dropbox Business can be a great option for larger firms (10+ lawyers).
Websites with Project Management Software
How do you run your business? Just using email and a bunch of hodgepodge solutions can work for small firms, but as you grow, you must think about streamlining.
The following tools make running your law firm easier. Projects go off without a hitch, leading to greater efficiency and happier clients.
Google Spreadsheets is a household name in project management and organization.
Excel also works, but Google Spreadsheets is particularly convenient because it can be accessed through a browser window, regardless of software or operating system.
With some tricks, you can make Google Spreadsheets do some pretty complex stuff.
But if you want to streamline project management over dozens of employees, consider taking a look at one of the more robust tools below.
Trello requires a small learning curve, but its efficiency is unmatched after you get over the hump
At heart, the product is simple — it revolves around creating boards and cards to manage projects.
However, the way Trello has put things together makes it suitable for both simple and complex projects.
Anyone can offer input on a project. Reminders, comments, and other features make sure that the project goes off without a hitch.
Asana is similar to Trello but with a slightly different interface and pricing structure.
Both tools have free versions and both are priced around the same per user
View a demo of Asana to compare it to Trello and see what works best for you.
Monday is a relatively new competitor in the world of project management, but it’s already won hearts with its incredibly simple interface.
At a glance, you can see which projects are on schedule, delayed, stuck, or completed.
Monday costs between $8 and $16 per month per user, depending on the list of features you’d like to access.
For larger law firms, consider contacting Monday to view enterprise options.
Best Law Firm Website Directories
Website directories are similar to phonebooks. They contain lists of businesses within a certain category.
And law firms — have special legal directories.
Your business only appears in directories if you put it there, though. So, use these law firm directory websites to increase your online presence.
There’s nothing to lose by listing your law firm in directories. And you can easily gain clients when consumers seek these directories naturally, rather than using a search engine like Google.
Justia is a robust website directory. It provides listings of lawyers and law firms in various practice areas and regions.
Once you create your profile, don’t get complacent. When you have time, answer questions that pertain to the types of clients you represent.
The more active you are, the better chances you have of getting new clients from the website.
Avvo is similar to Justia, except it functions more like a classic review website. The interface is more user-friendly and, frankly, less intimidating.
Once you’re active on Avvo, you still get the opportunity to answer legal questions if you’d like.
Avvo puts extra weight on previous reviews, so if you can get past clients to sign up to Avvo and leave a review, that will be a big win for you on this legal website.
Findlaw’s standout feature is allowing you to have a blog in conjunction with your profile.
Is it worth it? It can be. If you enjoy writing, maintaining a Findlaw blog can’t hurt.
I recommend simply creating a profile to start, then gauging results.
If many clients are finding you through Findlaw, consider expanding on the platform by starting a blog.
But what you should really be doing is focusing on your own digital assets (like your law firm website’s blog).
Best Data Reporting & Analytics Websites for Lawyers
Data reporting and analytics are crucial for constantly improving the Google standing for your website.
These tools will help you optimize the performance of your website and evaluate where the disconnect might be happening when turning leads into clients.
Google Analytics is a website reporting tool that can provide statistical analysis on your website visitors.
For example, you can see how many people visited your website and which pages they went to.
Setting up Google Analytics to access all of its features is easy. All you need to do is install the tracking code in the header file of your website.
Google Search Console
Google Search Console provides accurate reporting on your website’s search presence in Google.
It displays things like errors, search engine click-through rate, and more.
Individually, these metrics can tell you which pages need work and why.
In a broader sense, Google Search Console can also tell you how well your website performs in Google overall.
Websites with Free Tools to Optimize Your Law Firm’s Website
Websites today aren’t so simple. In the background, there are hundreds of scripts running, making sure everything displays and loads properly
If one or two of these scripts are out of whack, the entire website can be affected.
Most importantly, your website needs to have a focus on user experience.
The tools below will help you optimize your website so it is the best that it can be for users (and Google).
Google Optimize is a split-testing tool. You can conduct intelligent A/B tests and see what works best.
Optimizing is always important because you want to be sure that you are taking advantage of the best version of your website. Even if your current website performs just fine, it may be operating at a fraction of its potential.
Even a 10% increase in conversions can result in a significant impact on your bottom line.
In particular, conduct tests on the pages that get the most visitors.
Conversions are the most important metric to test for, but testing for other metrics like bounce rate may be helpful in some situations.
Pay special attention to any metrics that lag behind and see if you can pump the numbers up with a few minor changes.
The problem is often easier to solve than you might think — but only if you have data to rely on.
Google Pagespeed Insights
Today, website visitors will be arriving at your website from a variety of devices.
- Mobile phones
Web traffic is trending towards mobile. By 2022, mobile data traffic is expected to reach 77.5 exabytes per month.
So, it’s essential that your website performs well on all devices, not just desktop.
Google Pagespeed Insights can help you make sure your web pages load fast enough on all devices.
Just pop your URL into the tool, and you’ll receive actionable feedback to implement.
PingDom (Website Speed Tool)
People hate slow websites. Even if your website is relatively speedy over WiFi, the loading times may become unacceptable if someone is using mobile data.
Slow load times result in the user clicking off of your website — and onto a competitor’s.
So, make your website fast. How? Not by upgrading your website hosting package. Law firms generally do not get enough traffic to justify large monthly hosting bills.
Instead, simply run your website through a tool like PingDom. PingDom will tell you all of the technical errors that exist on your website. These technical errors are slowing your website down — sometimes dramatically.
Once you fix the technical errors, your website will speed up, which can only mean good things.
And oftentimes, the technical errors are easier to fix than you might think, especially with a law firm marketing agency on your side.
Screaming Frog SEO Spider (Find Errors)
PingDom helps you find errors that affect website loading times. Screaming Frog SEO Spider enables you to find errors, but for a different purpose: SEO.
Screaming Frog SEO Spider will tell you all about important things that are wrong with your website, including broken links, missing pages (404s), and more.
Once you see what’s wrong, fixing the problems is often very simple — and barely technical at all, unless your law firm has a very large website.
Screaming Frog SEO Spider has the potential to help improve your Google rankings in a very short period. Google hates errors—so get rid of them, and Google will reward you.
Heatmaps are now accessible by any ordinary marketer with an online tool
Heatmaps track click activity and scroll movement of visitors. After compiling the data, it generates a heatmap of activity, which shows you a visual layout of website performance.
From there, you can make appropriate adjustments. For example, if you notice that website visitors tend to exit after getting to a specific part of the page — perhaps that part of the page needs work.
Heatmaps are incredibly useful for going beyond numbers. For example, seeing bounce rate is one thing — but seeing where the visitors usually bounce from is quite another.
The Most Important Law Firm Website to Focus on: Your Own
According to Local Search Association, consumers use websites to find or engage with businesses 63 percent of the time.
Thus, it’s wise to focus on your website first and foremost.
Think of your website as the foundation of your marketing efforts. With a shaky foundation, it doesn’t matter how much you spend on accessing law firm marketing websites — you won’t get the results you want.
Many law firms make the mistake of assuming their websites are solid. But how do you know for sure?
Use the tools on this list to analyze and fix your website. After that, get to work putting our advice to work in regards to improving your website.